Case study

A website for JMA Detailing.

A mobile-first website for a Co. Louth detailing studio — built to show the work at its best, explain the services in plain language and put an enquiry one tap away.

Sector
Vehicle detailing
Location
Tallanstown, Co. Louth
Scope
Design, build, launch
Year
2026

The finished website

jmadetailing.ie (opens in a new tab)
The JMA Detailing website at desktop width, from the first screen to the footer.
The same site on a phone, designed for mobile.
Scroll inside the screen

The brief

What JMA needed.

The quality of the work was already there. The opportunity was to give it a dedicated online home — one that presented the services professionally, worked well on a phone and gave customers a clear route to enquire.

Paint correction, ceramic coatings and full interior details are careful, technical work, and the standard of it is what wins the next customer. The website had to carry that standard through: quick to understand, and convincing enough on a phone that someone would trust it with their car.

Delivered

  • Custom mobile-first website design
  • Service presentation for seven detailing services
  • Before/after correction comparisons
  • Recent work gallery
  • Embedded transformation films with poster frames
  • Social integration
  • WhatsApp, call and email enquiry routes
  • SEO foundations and metadata
  • Google Search Console setup
  • Domain, hosting and launch setup
  • Responsive experience across phone, tablet and desktop

The approach

Four decisions that shaped the build.

Each one came from how JMA works day to day.

  1. 01

    Let the work carry the page

    Detailing is a visual trade, so the design gets out of the way. Large photography, restrained type and a dark interface that makes paint, gloss and reflection read the way they do in person.

  2. 02

    Explain seven services without a wall of text

    Paint correction, ceramic coatings, interior detailing and the rest sit in a scannable grid, each with a short plain-English description of what the service involves.

  3. 03

    Show the difference, side by side

    Paired before-and-after comparisons and a recent-work gallery put the standard of the finish in front of the customer straight away.

  4. 04

    Make enquiring the easiest thing on the page

    The quote flow follows how JMA already works — a short walkaround video sent on WhatsApp. Call, WhatsApp and email sit alongside it on every screen size.

Inside the site

Section by section.

  • The JMA Detailing services grid showing paint correction, ceramic coatings, interior detailing and further services.
    Services grid
  • Before and after paint correction comparison panels on the JMA Detailing website.
    Before / after correction
  • The recent work gallery on the JMA Detailing website showing detailed cars, an engine bay and a truck.
    Recent work gallery
  • Transformation films section of the JMA Detailing website with three video poster frames.
    Transformation films
  • The JMA Detailing enquiry section explaining how to send a walkaround video for a quote.
    Enquiry section

Finished result

jmadetailing.ie is live: seven services explained in plain language, the work shown in before-and-after comparisons and films, and call, WhatsApp and email one tap away on every screen.

Visit jmadetailing.ie (opens in a new tab) Selected work

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